One of the key projects I worked on as part of my job at the company was the creation of an online Brand Guide to be shared with our partners and stakeholders. The guide was created to ensure consistent and compelling brand communication across all channels. The guide established rules and guidelines for official logo usage, font types and colours, typography, tone, and the brand's mission statement, positioning, identity, and values.
We were able to maintain a strong and cohesive brand image by having a comprehensive brand guide, which helped to build brand recognition and loyalty among our customers and partners. Overall, developing the brand guide was an essential step towards increasing the effectiveness of our brand.
