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10 Years UX, UI Designer
15 Years Web Design Experience

I am a true visual evangelist. My passion is marrying elegant design with great customer UX to develop eye-catching digital products that stand out from the crowd.
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I thrive on collaborating with stakeholders from diverse backgrounds, aligning our visions through brainstorming sessions to consolidate user-centric business requirements into a useful product.

Poor UX is the downfall of any digital product, no matter how beautifully constructed. Research and testing are key to getting your UX right.
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I am an Accessibility advocate and a lover of Design Systems.

INAKI LAJAS

Product Designer

Work

Client: Fly Now Pay LATER

UI improvements, Brand Guide, Apple Store and B2C landing page

Throughout my most recent role, I undertook several initiatives, which encompassed: UI improvements to the App, Brand Guide, Design System, B2C landing pages and Checkout UI flow.

Client: Flight Centre

Flight Booking App and Website

Goal: Amadeus developed Flight Centre’s first e-commerce site, allowing users to book flights quickly and effectively online. I was tasked to enhance the User Interface on this project. The app initially increased sales by 20%, though Flight Centre subsequently discontinued the platform after re-focusing its strategy on agent bookings.

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Client: Flight Centre

Flight Grid Feature

Goal: Improved product card and detailed User Interface to increase bookings and enquiries. The product detail achieved significant success, improving enquires by in the region of 50%. Tested by Flight Centre users.

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View Product card live

The Fraud Lawyers Association Responsive site showing desktop, mobile and tablet homepage

CLIENT: DOMESTIC & GENERAL

Progressive E-commerse User Journey

Goal: The design of progressive checkout based on findings from Usability Testing

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Client: Flight Centre

Holiday Planner Feature

Goal: To design an interactive widget as an inspirational tool to help narrow down the users’ search for their perfect holiday. The tool was based on a series of simple user-focused questions about their preferred destination, activities and dates. The intention was to create a more human search facility and to move away from a tick box filter. The feature was tested on store customers with a 20% increase in user searches.

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product card and product detail screen grabs from flight centre

Client: Flight Centre

Product Card and Product Detail User Interface

Goal: Improved product card and detailed User Interface to increase bookings and enquiries

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Screens and iPad screen of Iluminada Chateau du Frechou b&b homepage

CLIENT: Illuminada house

Logo, Web, Store App & Mobile App

Goal: This innovative Spanish start-up retro furniture company required branding, a website, a mobile, and an iPad app to showcase its products to customers.

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Client: Flight Centre

Trip Planner Mobile Web

Goal: The creation on an intuitive mobile web that will make simple the complex air booking for round the world flights with just a few screens.

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All devices showcase of Chateau du Frechou homepage

CLIENT: FRENCH B&B

Chateau du Frechou Website

Goal: To design the User Interface for online bookings at a high-end chateau near Bordeaux, France, increasing sales and improving brand awareness. The site incorporates a booking.com plug-in.

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Mobile screengrabs of a ticketing system

Client: Flight Centre

Studio 9 Ticketing System

Goal: To design and build an in-house ticketing system where the stakeholders could create tasks for developers, designers and content editors. The system was a success due to its simplicity. Tested by Studio 9 staff

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CLIENT: FLIGHT CENTRE

Travel Inspiration Feature app

Goal: A pocket travel solution app mainly to inspire and incite incredible places to travel consequently increase holiday sales. UI and UX approve by stakeholders but project was postponed due to Brexit.

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Skills

Day to Day Experience

• Ability to translate goals and user research data into user flows with the ultimate result of clean UI.
• Overall responsibility for understanding customer briefs and converting them into beautiful and usable interfaces.
• Worked on numerous end-to-end feature implementations for the Flight Centre website.
• Created Design Systems for freelance clients and organised an existing one at Flight Centre.
• Comfortable working with Agile teams and developers in Sprints providing prototypes and detailed design specifications.

Apps & Tools

• Prototyping and Wireframing include:
Axure, Sketch, Adobe Experience Design CC, Figma, Abstract, Principle and Invision Pro.
• Testing tools:
Validately and Optimal Workshop, Session Cam and Hotjar (behaviour analysis), Google A/B testing. User Journeys in Overflow.
• CMS/ code editors include:
Drupal, WCM IBM, WordPress & Webflow

Designs showcasing experience on product detail for mobile and landing page

Clients

During my career I have worked with ‘blue chip’ and retail clients through agencies, in-house and on a freelance basis.
Retail & Corporate:
Honda, Furniture Village, BritishAmerican Tobaco, Heathrow Express,Smallbone of Devizes, QVCuk.
Travel, Business Travel & Tourist Boards:
Flight Centre ltd, Round the World Experts, MyAventure Store,The Travel Club, Fcm Travel, Corporate Traveller microsites and campaigns in co-operation with Australia and New Zealand Tourist Boards, Qantas, BA, Etihad, Emirates, American Airlines and other major airlines.
Catering & Events:
Inn our Out, Langoustine Cateringand Watermen’s Hall.
Other Industries:
David Rea Architects, London Fashion Report, Clinic Studio 8, Just Energy Solutions, Solar Buy Back Solutions.The Fraud Lawyers Association.

Testimonials

Jade Dee Edinburgh
Head of Business Development at Presence Orb

Inaki has produced some fantastic work for a number of my clients over the years as afreelance designer/developer. He’s very versatile, works closely to a brief when needed, butalso has a wonderful creative flair if your project allows it.
I would recommend getting in touchwith Inaki for any design or development work you’re considering.

Shanon Watson
Director at Highwood Business Services Ltd

Working with Inaki is always a pleasure. He is able to translate a brief into actionable design andis not afraid to take on a challenge. I have seen him grow his skill set across the design spectrumand deliver work of the highest calibre.His calm and personable nature makes working with Inaki easy and enjoyable.
I was always confident that I could rely on him to produce work to brief and on time. I would gladly recommend Inaki and would happily work with I’m again given the chance.